Scope
Branding, WordPress Development, SEO, Copywriting, Web Maintenance
Timeline
June - Aug, 2024
Tools
WordPress, CSS
Convert contact form submissions into lasting relationships
Let users meet the person behind the business to build trust
Leslie wanted a website to help people get to know the heart behind her work. By sharing her story and personality, the site builds trust and shows that working with her means connecting with someone who truly cares. Turning first impressions into lasting clients.
We chose a soft blue-green palette paired with rounded corners and curved lines to reflect Leslie's fluid, welcoming nature. The typography keeps things simple and clear, while custom icons add personality. I designed the brain graphic to add a little visual interest to her About page.
To polish the final look, I used custom CSS to fine-tune the buttons and footer beyond WordPress limitations.
We had a 20% conversion rate for the month of August. With 18 form submissions.
After 3 months online, Leslie was fully booked!
Showcasing Leslie's personality and expertise, strengthened her rapport in the community.
Skylark Psychology embodies a light and flowy aesthetic that captures Leslie’s genuine, down-to-earth personality. Through a balanced color palette, rounded forms, and open layouts, the design conveys ease and authenticity. This cohesive visual approach extends beyond her website into all promotional materials, reinforcing her brand identity and strengthening her presence within the community.
Have a project, idea, or just want to connect? I'd love to hear from you.